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Durham University

Courses

G5K709 Business Analytics MSc Postgraduate Taught  2019

Essentials

Degree MSc
Mode of study Full Time
Duration 1 year
Location Durham City
More information Still have questions?
Department(s) Website www.durham.ac.uk/business
www.durham.ac.uk/computer.science

Course Summary

Description

Please note: This programme is now closed to new applications for 2019 entry. Applications for 2020 entry will open in September 2019.

The MSc Business Analytics course is intended to provide premium Masters-level education and training in relevant areas of contemporary business analytics in a supportive research-led interdisciplinary learning environment.  The broad aims are:  

  • To develop advanced and systematic understanding of the complexity of data, including the sources of data relevant to business, alongside appropriate analysis techniques
  • To enable students to critically review and apply relevant business analytics knowledge to practical situations
  • To develop a critical awareness of current issues in business analytics which is informed by leading edge research and practice in the field
  • To develop a conceptual understanding of existing research and scholarship to enable the identification of new or revised approaches to business analytics practice
  • To develop creativity in the application of knowledge, together with a practical understanding of how established, advanced techniques of research and enquiry are used to develop and interpret knowledge in business analytics.
  • To develop the ability to conduct research into business analytics issues that requires familiarity with a range of business data, research sources and appropriate methodologies and ethical issues
  • To develop advanced conceptual abilities and analytical skills in order to evaluate the rigour and validity of published research and assess its relevance to new situations
  • To extend the ability to communicate effectively both orally and in writing, using a range of media.

Course Structure

Core Modules - Terms 1 and 2

EITHER

Introduction to Computer Science 

OR  Introduction to Management

AND

Data Analytics in Action

Learning from Data

Building Customer Insights 

Natural Language Analysis

Retail Science

Data Analytics for Strategic Decision-Making

Core Modules Term 3

Silicon Valley Field Trip

Business Analytics Project 

You will also complete a Business Analytics research project. Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme. This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner.

Adding to your Experience

International Experience – Silicon Valley Field Trip

In the third term you will undertake the Silicon Valley Field Trip module, an integral element of the programme providing essential experiential learning.
Our strong international activities are an integral part of the programme and aim at providing you with the experiential learning needed to acquire an inside perspective of operating globally.

That’s why we offer a range of opportunities to help you immerse yourself in a country’s business and academic environment, make new contacts and stand out in a competitive job market.

Your field trip is comprised of visits to a series of data-intensive participating organisations in Silicon Valley to analyse them using a structured learning approach, where you will present your analysis to the representatives of the participating organisations. As such this activity provides an excellent opportunity  to be exposed to the challenges of global business, network and make new contacts with key staff within organisations and to help you stand out in the competitive jobs market, while having fun.

Under ‘Practitioner Insights – Guest Speaker Programme

As part of your programme, you will have the opportunity to enjoy presentations by leading international academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals and leading scholars, combining critical and progressive thinking with practical insights.

 

 

Course Learning and Teaching

The broad aims are:


To develop advanced and systematic understanding of the complexity of data, including the sources of data relevant to business, alongside appropriate analysis techniques
To enable students to critically review and apply relevant business analytics knowledge to practical situations
To develop a critical awareness of current issues in business analytics which is informed by leading edge research and practice in the field
To develop a conceptual understanding of existing research and scholarship to enable the identification of new or revised approaches to business analytics practice

To develop creativity in the application of knowledge, together with a practical understanding of how established, advanced techniques of research and enquiry are used to develop and interpret knowledge in business analytics.

To develop the ability to conduct research into business analytics issues that requires familiarity with a range of business data, research sources and appropriate methodologies and ethical issues

To develop advanced conceptual abilities and analytical skills in order to evaluate the rigour and validity of published research and assess its relevance to new situations

To extend the ability to communicate effectively both orally and in writing, using a range of media.

To find out more about the modules available to students studying at Durham University please click here.

Please note: Current modules are indicative. Information for future academic years may change, for example, due to developments in the relevant academic field, or in light of student feedback.

Admissions Process

Subject requirements, level and grade

Please note: This programme is now closed to new applications for 2019 entry. Applications for 2020 entry will open in September 2019.

A UK first or upper second class honours degree or equivalent in either business; computer science; or a related subject with a strong quantitative component.

English Language requirements

Please check requirements for your subject and level of study.

How to apply

www.durham.ac.uk/postgraduate/apply

Fees and Funding

Full Time Fees

EU Student £28,000.00 per year
Home Student £28,000.00 per year
Island Student £28,000.00 per year
International non-EU Student £28,000.00 per year

The tuition fees shown are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).

Please also check costs for colleges and accommodation.

Scholarships and funding

www.durham.ac.uk/postgraduate/finance

Career Opportunities

Business School

For information on career options and employability, including the results of the Destination of Leavers survey, student and employer testimonials and details of work experience and study abroad opportunities, please click here.


Department of Computer Science

For further information on career options and employability, including the results of the Destination of Leavers survey, student and employer testimonials and details of work experience and study abroad opportunities, please visit our employability web pages

Open days and visits

Pre-application open day

www.durham.ac.uk/postgraduate/visit

Overseas Visit Schedule

www.durham.ac.uk/international/office/meetus

Postgraduate Visits

PGVI or

www.durham.ac.uk/postgraduate/visit/

Department Information

Business School

Overview

Durham University Business School is one of a small elite group of academic institutions worldwide who are accredited by all three major quality assurance bodies - AACSB, AMBA and EQUIS. This achievement is a testament to the quality of all our programmes, and gives you the extra assurance that they, and the School, have been rigorously tested and proven to be of high quality. 

Connecting with business

Over the years we've built strong links with many leading global organisations. Companies such as KPMG, Deloitte and RBS give our students access to 'live' issues and practical challenges. At the same time, business partners gain a fresh perspective from us and benefit from our research and insights. 

Bringing great minds together across the globe

We are a truly international business school with over 100 nationalities in our student and faculty bodies. Diverse perspectives and experiences feed into our learning, providing a unique insight into cultural nuances around the world. What's more, through our partnerships with other international universities, we're able to tap into a huge pool of global knowledge.

Thinking further

Creativity and critical thinking are two of the most valuable -and often overlooked - business skills. That's why we focus our teaching on developing agile, independent minds. Equipped with these vital skills, our graduates can tackle whatever business brings, however unpredictable. Employers tell us this is what sets Durham graduates apart. 

Looking to the future

We may be inspired by our past, but we are firmly focused on the future. We're currently investing in new world-class facilities to match our reputation including the expansion of the Mill Hill Lane site and the development of improved teaching, office and events spaces.

Website
www.durham.ac.uk/business

Department of Computer Science

Overview

The Department of Computer Science offers postgraduate courses that are challenging and technologically relevant, covering topics including big data, computer graphics, computer vision, image analysis, the Internet and the mathematical foundations of computing. You will have access to extensive and diverse research facilities, for example a Tier-3 supercomputer, a visualisation suite, several general-purpose computing on graphics processing units clusters and workstations, autonomous cars, and a team of intelligent robots. We have strong links with industrial partners; recent graduates have become successful entrepreneurs and software developers, have gained prestigious positions in banking and finance, and have entered the IT and engineering industries.

Ranking

Ranked joint 1st in the UK for Internationally Excellent or World-Leading research impact in REF 2014.

Website
www.durham.ac.uk/computer.science

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