N5K609 Marketing MSc Postgraduate Taught 2018
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.
Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.
Core modules are:
- Contemporary Marketing Communication
- Consumers and Consumption
- Marketing Theory
- Marketing Management and Strategy
You then choose one elective from a range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership.
In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.
The core module in Term 2 is Research Methods in Marketing.
You also study three elective modules across marketing and management, which in previous years have included:
- Arts, Heritage & Tourism Marketing
- Global Marketing
- Retail Marketing Management
- Services Marketing
- Business to Business Marketing
- Competitive Strategies and Organisational Fitness
- Innovation and Technology Management
- New Venture Creation
- Society and Sustainability
- Advanced Marketing Strategy
Term 3: Business Project or Dissertation
In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).
Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.
This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.
Adding to your experience
If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available
As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.
To find out more about the modules available to students studying at Durham University please click here.
Please note: Current modules are indicative. Information for future academic years may change, for example, due to developments in the relevant academic field, or in light of student feedback.
Course Learning and Teaching
The programme is mainly delivered through a mixture of lectures which may contain seminar-style sessions to allow for small group work. Lectures provide key contents of a particular topic. Occasionally lectures might be delivered by guest speakers who are internationally recognised academic experts or practitioners in their field. Students can also attend the Durham Speaker Series, providing the opportunity to network with senior business leaders, staff and alumni.
Students study 5 core modules, and select 3 elective modules to study which enables them to undertake more in-depth study of particular topics. This is followed by a 12,000 word dissertation to allow students to carry out independent research and develop their skills in analysis and scholarly expression, using an appropriate theoretical framework. They are supported in writing their dissertation through the study of research methods, and attending individual meetings with an allocated supervisor, who monitors their progress and provides advice.
Throughout the year, students may have the opportunity to participate in extracurricular activities. They also have the opportunity to attend the London Marketing Visit which gives students the opportunity to gain an ‘insider perspective’ on businesses and network with key business staff.
Outside of timetabled contact hours, students are expected to undertake a significant amount of independent study in preparation for teaching sessions, assignments and other forms of assessment including exams, and general background reading to broaden their subject knowledge. All students have an Academic Adviser who is able to provide general advice on academic matters. Teaching staff are also available to provide additional support on a one-to-one basis via appointments with staff.
Students also have access to the facilities available at Mill Hill Lane including an onsite library and IT helpdesk.
Subject requirements, level and grade
Please note: The application process opens on 1 October for entry the following academic year.
There is high demand for places on this programme. To maximise your chances of being offered one of these places, we recommend that you submit your application to the University as early as possible.
In order to manage the volume of international applications received by the University to allow the University to ensure each application is properly reviewed, considered and processed, applications from candidates must be received as follows:
- Applications from individuals resident in Mainland China must be received by 31 January.
- Applications from any other individuals who would be required to hold a visa in order to study in the UK, must be received by 31 May.
- Applications from those individuals who fall outside of either category specified above, must be received by 31 August.
Should you miss the deadlines specified above, then it may be possible for the University to add your application to a waiting list, which may be consulted in the event that following review and processing of all applications received prior to the deadlines, vacant places remain available on the programme.
The University is under no obligation to make any offer of a place on the programme to any applicant, nor is the University obligated to fill all spaces available on the programme.
Consideration of any application received by the University after expiry of the deadlines specified herein, shall be made at the sole discretion of the University.
What do I need first?
You will need the equivalent of a UK first or upper second class honours degree. Check the full list of equivalent qualifications.
If you are an international student who does not meet the requirements for direct entry to this degree, you may be eligible to take a pre-Masters pathway programme at the Durham University International Study Centre.
NB Chinese Applicants: Applications will be accepted from students who have graduated from a prestigious university in China. Entry requirements may vary depending upon the reputation of the university you have graduated from and the academic programme you have applied for. As a guide, applicants are expected to have achieved an overall average of 85%.
How do I apply?
You will need to complete an online application form.
To support your online application form, you will need to provide the following documents.
- Two academic references using our standard form (Download the form - Word format)
- Official transcript of marks
- Copy of degree certificate (if available)
- Copy of English test results (if available).
You can either upload your supporting documents with your online application or email or fax them to the Postgraduate Admissions Office using the contact details below.
Only files of type .doc, .docx, .gif, .jpg, .pdf, .png, .rtf are permitted to be uploaded.
The maximum file size is 5MB.
If you’re applying for a full-time programme you’ll need to become a member of one of our Colleges as well as being accepted by a department. Here’s more information about how the college system works. Once you accept your programme offer, the College Postgraduate Office will get in touch with you to arrange accommodation. Please note that demand for college accommodation usually exceeds availability, so please try to arrange it as soon as possible.
Once we receive your online application form, you’ll get an automatic email within 48 hours asking you to pay the £60 application fee* which is required to progress your application.
You’ll need to follow the link in the email to the webpage where you can confirm your details and make the payment using a debit or credit card. This is a secure website operated by Secpay, which will send you an automatic receipt of payment.
Once we receive confirmation that your application fee has been paid, we’ll be able to progress your application. If you do not pay the application fee your application will be automatically withdrawn.
*Please note you will only be able to make a payment for one programme in each suite i.e. one MSc Finance programme, one MSc Management programme, one MSc Marketing programme, one Islamic Finance programme.
Here are the steps in the admissions process:
- We will let you know when we’ve received your application.
- Once we’ve received all of your supporting documents, we will email you to let you know our decision.
- If the decision is to make you an offer of a place on the programme we will let you know by email. Please note we do not issue hard copy offer letters as these are not required to obtain a student visa.
- If you have requested university accommodation on your application form, the college will contact you direct. They will send you an accommodation application form, which you should complete and return direct to the college.
- You should confirm acceptance of your offer as soon as possible. In order to secure your place, you are required to pay a deposit within six weeks of the date of your original offer (check your offer documents for details of payment methods).
- International students requiring a student visa will receive a CAS (Certificate of Acceptance of Studies) via email once all offer conditions are met, acceptance and deposit have been received and you are within five months of the start date of your programme.
Please Note: You must let us know your own personal email address when applying. Please do not note use a University-linked email which may stop working once you complete your bachelor degree.
English Language requirements
Please check requirements for your subject and level of study.
How to apply
Fees and Funding
Full Time Fees
|EU Student||£13,000.00 per year|
|Home Student||£13,000.00 per year|
|Island Student||£13,000.00 per year|
|International non-EU Student||£20,000.00 per year|
Note: Fees are subject to review and change in-line with inflation.
Please also check costs for colleges and accommodation.
Scholarships and funding
For information on career options and employability, including the results of the Destination of Leavers survey, student and employer testimonials and details of work experience and study abroad opportunities, please click here.
Open days and visits
Overseas Visit Schedule
Postgraduate VisitsPGVI or
Durham University Business School is one of a small elite group of academic institutions worldwide who are accredited by all three major quality assurance bodies - AACSB, AMBA and EQUIS. This achievement is a testament to the quality of all our programmes, and gives you the extra assurance that they, and the School, have been rigorously tested and proven to be of high quality.
Connecting with business
Over the years we've built strong links with many leading global organisations. Companies such as KPMG, Deloitte and RBS give our students access to 'live' issues and practical challenges. At the same time, business partners gain a fresh perspective from us and benefit from our research and insights.
Bringing great minds together across the globe
We are a truly international business school with over 100 nationalities in our student and faculty bodies. Diverse perspectives and experiences feed into our learning, providing a unique insight into cultural nuances around the world. What's more, through our partnerships with other international universities, we're able to tap into a huge pool of global knowledge.
Creativity and critical thinking are two of the most valuable -and often overlooked - business skills. That's why we focus our teaching on developing agile, independent minds. Equipped with these vital skills, our graduates can tackle whatever business brings, however unpredictable. Employers tell us this is what sets Durham graduates apart.
Looking to the future
We may be inspired by our past, but we are firmly focused on the future. We're currently investing in new world-class facilities to match our reputation including the expansion of the Mill Hill Lane site and the development of improved teaching, office and events spaces.