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Communications Office: Marketing

Marketing Toolkit

In order to help maintain a consistent corporate identity, we make available best practice information and guidance notes for a number of applications. Templates have also been designed to assist Durham University staff in creating PowerPoint presentations and the design of internal posters and notices, as well as creating and setting email signatures. For external communications all design and print work must be carried out by partners on our Communications Framework.

If you would like any assistance or advice with using these templates, please contact: marketing.team@durham.ac.uk

Best practice for house style

Emails

Best practice recommends that emails should be sent on a plain white background, preferably in Arial so as to be consistent with other University communications. Email signatures are clear and simple, and have the option to include a short promotional message.

Letters

The University’s letterhead and other stationery items are available to order from Alphagraphics - the University's approved stationery provider. Further details on ordering corporate stationery can be found at www.durham.ac.uk/communications.office/marketing/framework/print/low.

The Communications Office also holds a number of electronic letterhead templates. Should you require one of these, please do not hesitate to get in touch with us.

Posters and notices

The flexibility of the Durham University brand makes it possible to produce posters and notices in Microsoft Word which can be printed on standard office printers. Please note that these must only be displayed within the University and should be for low profile events and information notices. Anything which is to be displayed externally must be produced by one of our Communications Framework partners. For further information please see our Communications Framework pages.

PowerPoint

A Durham University branded PowerPoint template has been developed which allows you to create presentations in a corporate style. The template contains a number of images which can be chosen from to use within the presentation before the title slide.

Word documents

Microsoft Word 2010 has default settings which do not follow the University’s house style. It is possible to change a Microsoft Word template so each new document opens with the correct font and line spacing for university communications.