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Communications Office: Marketing

Using the University logo

The University logo can be provided in several different formats for use on the web, printed material and in presentations. There are strict rules about usage of the logo, which must not be redrawn or altered in any way.

We have identified three main uses for the marque and provided suitable formats for each:

  • TIFF: for use in Word documents and other printed documents you may be producing in-house
  • GIF and PNG: for use in 'on-screen' applications, e.g. web pages and Powerpoint presentations
  • EPS: for use on professionally printed documents.

Please note that it is very important to use the correct format for the item you are producing. Failure to do so may result in a variety of problems, such as loss of quality or very large file sizes. If you have any queries about which format to use, please contact the Strategic Marketing Team for clarification.

There are two sizes of marque to choose from. This is to ensure that the marque always looks its best at whatever size it is used.

  • Large marque: to be used when the width of the marque is greater than 75mm.
  • Small marque: to be used when the width of the marque is between 35mm and 75mm.

For legibility, the minimum size the marque can be used at is 35mm.

To download an image:

In Mozilla: right-click the link and select Save Link As.
In Internet Explorer: right-click the link and select Save Target As.

Download the TIFF logo

Two-colour: small only
Purple: small only
Black: small only

Download PNG logo

Two-colour: small | medium | large
Purple: small | medium | large
Black: small | medium | large
White-out: small | medium | large (32-bit with alpha transparency - not suitable for Internet Explorer)

Download GIF logo

Two-colour: small | medium | large
Purple: small | medium | large
Black: small | medium | large
White-out: small | medium | large

Download EPS logo

Two-colour: large | small
Purple: large | small
Black: large | small
White-out: large | small

Colour options for the logo

Depending on your specific requirements, there are a number of different colour options that the Durham University marque can appear in. The following are the approved options and the marque should not be used in any other way.

1. Two-colour marque

This is the preferred option and it should be used whenever possible.

2. One-colour marque

This is the preferred option for use when only a single colour can be used due to print restrictions.

3. Marque in black

This is the preferred option for use when neither the two-colour marque or the one-colour marque can be used due to print restrictions.

4. Marque in white

This marque is to be used when either the black, one-colour or two-colour version will not reproduce on a particularly dark background. If you are in any doubt as to whether the white version is required against a particular background, please contact the Strategic Marketing Team.

Using the logo?

Durham University umbrella
The University's design partners all have full guidelines to ensure that the logo is applied correctly and that items are branded consistently.

Contact us

You can get in touch with the team via email. Please send your messages to marketing.team@
durham.ac.uk
 and a member of the team will be more than happy to help.