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Communications Office: Marketing

Colour palette

Colour has a major part to play in the building of any brand. It is vital that we consider the use of colour carefully across all our communications. You will see that the colours we have chosen have an inviting warmth, distinctive quality and a timeless style whilst not feeling dated.

Primary corporate colours

The Durham University identity uses two colours - a single colour (255C) from the Pantone Matching System and black.

Secondary corporate colours

In addition to our corporate colour, there is a secondary colour palette to give you even greater flexibility and variety when you're producing communications for the University.

Pantone Matching System

 Pantone ProcessRGB  Hex
Black C C:0 M:O Y:O K:100 R:35 G:31 B:32 321F20
255 C C:51 M:91 Y:0 K:34 R:126 G:49 B:123 7E317B
257 C C:15 M:38 Y:OO K:00 R:216 G:172 B:244 D8ACE0
634 C C:100 M:0 Y:8.5 K:47 R:0 G:99 B:136 006388
201 C C:0 M:1OO Y:65 K:34 R:170 G:43 B:74 AA2B4A
5655 C C:6 M:0 Y:8.5 K:18.5 R:207 G:218 B:209 CFDAD1
290 C C:27.5 M:6 Y:O K:0 R:196 G:229 B:250 C4E5FA
5835 C C:0 M:O Y:65 K:38 R:159 G:161 B:97 9FA161
459 C C:6 M:6 Y:51 K:0 R:232 G:227 B:145 E8E391
675 C C:18.5 M:91 Y:O K:0 R:196 G:59 B:142 C43B8E
5493 C C:43 M:O Y:15 K:23.5 R:145 G:184 B:189 91B8BD
Warm Grey 8 C C:0 M:8.5 Y:15 K:43 R:150 G:142 B:133 968E85

Campaigns

The colours shown above represent the ‘corporate' palette - should you want to specify other colour in support of specific initiatives, please ensure that they are appropriate to your message and audience, and also to the Durham University brand.

Contact us

You can get in touch with the team via email. Please send your messages to marketing.team@
durham.ac.uk
 and a member of the team will be more than happy to help.