Marketing and International Business (MIB)
MIB’s main focus lies in understanding businesses and consumers in the globalising markets. We work to address important cross-disciplinary research questions including marketing strategy and management, consumer psychology and behaviours, multinational firms, innovation, human resource management, and entrepreneurship in international contexts.
Our members are highly inter-disciplinary in the named research areas and have been working extensively together in a wide spectrum of scholarly work. We have published in leading journals (e.g. Journal of International Business Studies, Journal of Management, Research Policy, Journal of World Business, Annals of Tourism Research, Human Relations, Tourism Management, Journal of Management Information Systems, Entrepreneurship Theory and Practice, British Journal of Management). Our studies have drawn significant research income and are acknowledged by winning prestigious awards, academic journal editorial/conference board memberships, visiting professorships, and media coverage.