Marketing

The course is mainly delivered through a mixture of lectures and seminar-style sessions that enable work to take place in small groups.

Lectures provide key contents of a particular topic and may be given by guest speakers who are internationally recognised academic experts or practitioners in their field. 

Outside of timetabled contact hours, you are expected to undertake a significant number of hours of independent study to prepare for teaching sessions, assignments and other assessments. Independent study also provides an opportunity for you to broaden your general knowledge of subject matters and to be able to contribute in small-group sessions.

You will complete a dissertation or a business project, which boosts your research skills through the application of the appropriate theoretical frameworks.

If you choose the influencer and content marketing module instead of a dissertation, you will attend a further 20 hours of workshops and six hours of research field visits. 

Assessment

Assessment is rigorous and applied through written assignments and exams. In addition, you will also complete either a dissertation or a business project, or for the module of influencer and content marketing, the assessment includes a scoping report, a 20-minute presentation and a digital channel prototype.

Application deadline:

Our application deadline dates for this programme are:

• Applications from individuals resident in Mainland China must be received by 23:59hrs on 27 February 2024. 

There is a high demand for places on this programme. To maximise your chances of being offered one of these places, we recommend that you submit your application to the University as early as possible. 

We aim to have a diverse student body and recognise that we can only offer places to a finite number of applicants. To help achieve our aim, we look to ensure we offer places to applicants from all nationalities and close applications when we receive the allocated numbers.

The University is under no obligation to make any offer of a place on the programme to any applicant, nor is the University obligated to fill all spaces available on the programme.

This programme is intended for graduates in any subject or discipline; no previous study in Marketing is necessary. Please note however, Marketing undergraduate students, or students who have completed a professional Marketing qualification may find some content on this programme overlaps with their prior learning.

What do I need first?

You will need the equivalent of a UK first or upper second class honours degree. Check the full list of equivalent qualifications.

If you are an international student who does not meet the requirements for direct entry to this degree, you may be eligible to take a pre-Masters pathway programme at the Durham University International Study Centre.

NB Chinese Applicants: Applications will be accepted from students who have graduated from a prestigious university in China. Entry requirements may vary depending upon the reputation of the university you have graduated from and the academic programme you have applied for. As a guide, applicants are expected to have achieved an overall average of 85%.

How do I apply?

You will need to complete an online application form.

Fill out the online application form

To support your online application form, you will need to provide the following documents.

• Official transcript of marks
• Copy of degree certificate (if available)
• Copy of English test results (if available).

You can either upload your supporting documents with your online application or email or fax them to the Postgraduate Admissions Office using the contact details below.

NoteOnly files of type .doc, .docx, .gif, .jpg, .pdf, .png, .rtf are permitted to be uploaded.The maximum file size is 5MB.

College membership

If you’re applying for a full-time programme you’ll need to become a member of one of our Colleges as well as being accepted by a department. Here’s more information about how the college system works. Once you accept your programme offer, the College Postgraduate Office will get in touch with you to arrange accommodation. Please note that demand for college accommodation usually exceeds availability, so please try to arrange it as soon as possible.

Application fee

Once we receive your online application form, you’ll get an automatic email within 48 hours asking you to pay the £60 application fee* which is required to progress your application.

You’ll need to follow the link in the email to the webpage where you can confirm your details and make the payment using a debit or credit card. This is a secure website operated by Secpay, which will send you an automatic receipt of payment.

Once we receive confirmation that your application fee has been paid, we’ll be able to progress your application. If you do not pay the application fee your application will be automatically withdrawn.

*Please note you will only be able to make a payment for one programme in each suite i.e. one MSc Finance programme, one MSc Management programme, one MSc Marketing programme, one Islamic Finance programme.

Admissions process

Here are the steps in the admissions process:

1. We will let you know when we’ve received your application.
2. Once we’ve received all of your supporting documents, we will email you to let you know our decision.
3. If the decision is to make you an offer of a place on the programme we will let you know by email. Please note we do not issue hard copy offer letters as these are not required to obtain a student visa.
4. You should confirm acceptance of your offer as soon as possible. In order to secure your place, you are required to pay a deposit within six weeks of the date of your original offer (check your offer documents for details of payment methods).
5. International students requiring a student visa will receive a CAS (Certificate of Acceptance of Studies) via email once all offer conditions are met, acceptance and deposit have been received and you are within five months of the start date of your programme. 

Please note: You must let us know your own personal email address when applying. Please do not note use a University-linked email which may stop working once you complete your bachelor degree. 

English language requirements

Full Time Fees

The tuition fees shown are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).

Please also check costs for colleges and accommodation.

Our postgraduate programmes with a focus on employability fully equip you with the skills and industry insight to embark on a successful and rewarding business career.

The knowledge and understanding you develop reflect the Department’s values of sustainability, wellbeing and equality of opportunity across the globe.

You gain a combination of analytical and practical skills that employers value, such as independent thinking and problem-solving, and are able to enhance your people skills that are essential in business and much sought after by employers.

Our postgraduate programmes with a focus on employability fully equip you with the skills and industry insight to embark on a successful and rewarding business career.

The knowledge and understanding you develop reflect the Department’s values of sustainability, wellbeing and equality of opportunity across the globe.

You gain a combination of analytical and practical skills that employers value, such as independent thinking and problem-solving, and are able to enhance your people skills that are essential in business and much sought after by employers.

The School is one of the UK’s longest established business schools and one of an elite group of institutions in the UK to be accredited by all three major bodies – the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).

We consistently rank highly in independent league tables for both the quality and reputation of our Department, with teaching delivered by a world-class academic community that includes experienced business professionals and researchers who work across a wide variety of business disciplines.

We recruit students from around the world onto our postgraduate programmes. Our students take part in live business projects, internships and placements as part of their studies, enabling them to apply their knowledge to practical challenges in the most forward thinking companies. We have an active alumni network of more than 36,000 graduates in over 140 countries.

Research Excellence Framework

Read more about our results in the recent REF 2021. 

Our Business, Management and Marketing programmes are delivered by the Department of Management and Marketing, one of four departments at Durham University Business School (alongside the Department of Accounting, Department of Economics and Department of Finance).

The School is one of the UK’s longest established business schools and one of an elite group of institutions in the UK to be accredited by all three major bodies – the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).

We consistently rank highly in independent league tables for both the quality and reputation of our Department, with teaching delivered by a world-class academic community that includes experienced business professionals and researchers who work across a wide variety of business disciplines.

We recruit students from around the world onto our postgraduate programmes. Our students take part in live business projects, internships and placements as part of their studies, enabling them to apply their knowledge to practical challenges in the most forward thinking companies. We have an active alumni network of more than 36,000 graduates in over 140 countries.

Facilities

You’ll be taught across the university campus by world leading academics from the Business School. You’ll have access to the Business Schools modern, spacious meeting rooms and study areas.

The university campus is within walking distance of the historic centre of Durham, a city with UNESCO World Heritage Status. Resources include up-to-date financial information and online databases. In addition, you’ll have access to Durham University’s prestigious libraries and archives.

Start your application now.