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Virtual event: MIB PhD Workshop - Xinming He (Business School)

Wednesday, 20 October 2021
14:00 to 15:00
Xinming He
Virtual event

Topic: Essential elements of an academic piece and crafting the introduction

Workshop organised by the Marketing and International Business Research Centre.

Abstract: As a researcher, we need to write up articles for journals, reports, proposals, etc. But it is not always an easy job to impress the readership, especially the demanding reviewers and editors of leading journals. In this workshop, Xinming He is going to demonstrate the essential elements of such an academic piece, particularly a journal submission, and show how to craft the Introduction to highlight these essential elements, using an example of his own submission and revision. The example materials to read before the section are here.

Click here to join the event.