NE Creative Fuse
CREATIVE FUSE NE: New Project From the Frontier of Digital Heritage, Arts and Humanities for Durham University
Technology is often admired for its utilitarian purposes, but it never takes long for creatives to make it their own. Funded by the AHRC, Creative Fuse is a collaboration across all the Universities in the North East, that will allow Durham University researchers to be part of the next evolution of digital creativity and technology, involving SMEs, think-tanks and Start-Ups spanning everything from interactive installations and design, to visual effects and gamefication.
Digital creativity, along with arts and heritage, has only recently begun gaining widespread institutional recognition. Creative Fuse continues the esteem of new innovation efforts in the North East region.
Professor David Cowling Pro-Vice-Chancellor for Arts and Humanities places the importance of this project:
“Durham University is delighted to be part of the Creative Fuse North East programme and to be working in conjunction with other universities in the region. We are particularly excited about the opportunities for innovation and growth that the programme will bring to regional businesses and organisations, drawing on Durham's proven excellence in humanities research.”
Creative Fuse North East will investigate the complexities and challenges faced by the region’s creative, digital and IT sector. Drawing on the findings and approaches of other digital regional projects such as Brighton Fuse, Fusebox 24 and London Fusion, it will explore the very different creative and commercial landscape of the North East.
Like any research that covers a span of years and envisions the future, there are a number of ways Creative Fuse will lead a narrative around richness of digital humanities, bringing culture, arts, heritage research together with local SMEs. The Creative Fuse project will involves a detailed research of the Region’s Digital and Creative organisations and looks forward to impactful digital heritage projects from the region, while digital creative spaces will highlight arts and humanities work done in the realm of design and professions. As Creative Fuse progresses, new projects will be showcased as a boundary-pushing use of digital technology.
Rewriting heritage, even as casually as through the insertion of ‘digital’, is bound to ruffle feathers; with the Creative Fuse however, the collaboration of leading academics from Northumbria, Sunderland, Teesside, Newcastle and Durham Universities is intended to produce a comfortable partnership to maxminise synergy with a number of local organisations and SMEs. These five North East universities hold a strong history of collaboration, especially with the cultural sector.
The Creative Fuse will be led by Newcastle University and officially launched on [insert date here]. For Durham, the Creative Fuse is a truly interdisciplinary project as the academic input is from all three Faculties with support from the Institute of Advanced Research Computing (iARC), being the link between the Arts/Humanities, Social Sciences and Computational/Digital research.
Creative Fuse will have a significant impact and legacy across the whole region, both for the consortium and for the wider CDIT and business sectors. Full acknowledgement should go to Hazel Edwards, Senior Engagement Manager (Arts & Humanities) and Ed Ruck-Keene, Impact and Business Development Manager, iARC, whose approach has focussed on understanding the work of arts, heritage and digital humanities practice to support this bid and are a testament to professional service team at Durham. The academic lead and principle researcher will be Dr Mariann Hardey Co-Director of iARC, and lecturer at Durham University Business School. Other key academics are Dr Pete Philips, Dr Gerald Moore, Dr Keith Bartlett, Professor John O’Brien and Professor Georgios Theodoropoulos. For Durham, the project will invigorate research interests drawing together disciplinary specialties that map onto faculty areas, including Digital Theology, Digital Art and History, and Digital Literary Studies; Digital Business Development and Marketing and more under the umbrella #DHDurham.
iARC and Digital Humanities at Durham University (#DHDurham) https://www.dur.ac.uk/iarc/themes/digihum/