Sponsorship and Advertising

Cuth’s Bar and You

Cuths Bar St. Cuthbert’s Society Bar (Cuth’s Bar) has, for a long time, been the most popular student bar in Durham. It is certainly the busiest bar within Durham’s collegiate set-up with the largest term-time turnover. Its premier location at the end of South Bailey combined with its unique afternoon opening time of 12.30pm, means that Cuth’s Bar is not only th social hub of the Society, but a focal point for all colleges. St Cuthbert’s Society is also currently the second largest institution within the University. Virtually all Freshers’ (4,000 impressionable students) will visit Cuth’s in the first few weeks of term, as well as returning students (upwards of 8,000 students).

Moreover, Cuth’s has a second site on Green Lane (just before the Durham City RFC, by the magistrates court) which houses over 350 students and most importantly and includes a brand new licensed bar, Brooks Bar. We look forward to a constant flow of students between the two sites.

The existence of three bars puts us in a unique position to offer you the most prime advertising position in Durham for the student market. Both the new build bar and our current main bar on South Bailey have brand new 42” plasma screens directly behind the bars that will be viewed by literally thousands of students in Freshers’ Week alone. There are also smaller television screens at points throughout all three bars linked to the input being shown on the main plasma screens. By investing in a series of well-timed and well-presented adverts in our bars your company, your product and your image will directly reach students and give you the edge over your rivals in the highly competitive student market that exists in Durham.

We are also offering one company the exclusive opportunity of advertising on our senior bar staff uniform. This would be worn from opening until close every day of the term and would serve well to further your impact on the student market.

What is more, Cuth’s Bar is one of the only college bars to have its own website – www.cuthsbar.com – which has had substantial work done on it over the summer vacation. It now affords us the potential for giving you the opportunity to have on-line access to a student consumer base that increasingly uses the web for information retrieval, entertainment and as a general past-time. We intend to utilise this resource extensively this year; we will be advertising events, formals and weekly quizzes, as well regularly updating our site on bar-related information. We hope this will lead to increased ‘hits’ and further the exposure of companies, such as yours, who would wish to make the most of this advertising space.

We sincerely hope that you would be interested in seizing this great opportunity to advertise in our bars and make the most of tapping into the student consumer – arguably the most important aspect of the market in Durham.

We look forward to hearing from you in the very near future.
Yours,

Gareth Pritchard
St Cuthbert’s Society Sabbatical Bar Steward
On behalf of Cuth’s Bar