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SEQUENCE:0
DTSTAMP:20130520T020624Z
DTSTART:20120613T120000Z
DTEND:20120613T130000Z
STATUS:CONFIRMED
TRANSP:OPAQUE
LOCATION:Ushaw College, Lecture Theatre 2
SUMMARY:Dr Xinming He (Newcastle University Business School): Resource-Bas
 ed and Institutional Perspectives on Export Channel Selection and Export P
 erformance
DESCRIPTION:Abstract: Exporting is a critically important strategy for fir
 ms to grow, yet research in this area has tended to ignore how firms can l
 everage resource-based capabilities to improve export performance. Bu
 ilding on the resource-based view and institutional theory we develop a no
 vel perspective to explain how a firm can improve export performance by al
 igning its export channel with its level of market orientation capabilitie
 s, contingent on the institutional distance between home and export market
 . Using a unique database of Chinese exporters we find that exporters with
  strong market orientation capabilities prefer hierarchical export channel
 s while those with weak market orientation capabilities prefer hybrid chan
 nels. Our analysis also indicates that the institutional distance between 
 China and the export market moderates this relation. Moreover, we find tha
 t aligning export channel choice with firm level market orientation capabi
 lities and institutional distance yields better export performance. A Busi
 ness and Management Research Seminar.
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