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Research

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Publication details for Dr Carlos M.P. Sousa

Sousa, C.M.P. & Lages, L.F. (2011). The PD Scale: A Measure of Psychic Distance and its Impact on International Marketing Strategy. International Marketing Review 28(2): 201-222.

Publication type: Journal papers: academic
ISSN/ISBN: 0265-1335
DOI: 10.1108/02651331111122678
View online: Online version

Author(s) from Durham

Dr Carlos M.P. Sousa