News

Passionate People, Passionate Places

(14 November 2005)

The North East’s regional marketing campaign in which Durham University highly features has been named ‘World’s Leading Regional Marketing Campaign’ at the World Travel Awards.

Durham University adverts include Arnab Basu, the managing director of Durham Scientific Crystals, pictured with University College and the Women’s Rowing Team pictured with Durham Cathedral. This is a tremendous achievement for the region, and everyone involved in the campaign. It was considered for the award alongside four others promoting Catalunya in Spain, Miami in Florida, Poitou-Charentes in France and Saxony Anhalt in Germany. Winning this prestigious award is excellent news for North East England. Receiving international recognition for the campaign provides a significant boost to our drive to raise awareness of the variety, beauty and many great opportunities our region offers. Through this award, many thousands of influential people from the world of international tourism have been exposed to our campaign and our region. It is hoped that they will now be encouraged to visit us and recommend that others experience the ‘Passionate people’ and ‘Passionate places’ of the region too.