News

Test match could bring in millions

(27 February 2003)

Researchers at Durham University have suggested that satellite television, radio and newspaper coverage of international cricket matches at Chester le Street’s Riverside is equivalent to spending around £60m marketing the region.

The study by the University’s Business School also found that around £12.2m would be generated by spectators travelling to the region if the club secures one Test match for each of the next five years.

This item was reported in The Journal (25/02/03).