Publication detailsGarde, A. (2011). Advertising Regulation and the Protection of Children-Consumers in the European Union: In the Best Interest of… Commercial Operators? International Journal of Children’s Rights (Special Edition - Children’s Rights in Europe) 19(3): 523-545.
- Publication type: Journal papers: academic
- ISSN/ISBN: 0927-5568, 1571-8182
- View online: Online version
- Durham research online: DRO record
Author(s) from Durham
- Dr Amandine Garde
This article argues that, despite its promise to mainstream the best interests of the child into all EU policies, the European Commission has failed to ensure that the EU internal market and consumer policies, which are at the heart of the EU legal order, adequately protect children. Two main pieces of EU legislation illustrate the argument: the Unfair Commercial Practices Directive and the Audiovisual Media Services Directive.