How to write promotional copy
Producing effective copy is essential to the success of any advert, brochure, website or other piece of marketing material. The Strategic Marketing Team have produced a couple of guides to help with this. The key points outlined in each are:
- Start from the persepective of your audience
- Keep it short and focussed
- Consider your call to action (i.e. what you want your audience to actually do)
- Ensure headlines, body copy and images work in harmony
In addition, our design partners have professional copywriters that, if provided with the right information, can craft high-quality advertising and promotional copy to help make that extra bit of difference.