Best practice

Many thanks for helping us to develop an excellent brochure and publicity strategy for the IAS.

Professor Ash Amin on the enthusiasm and willingness of the Marketing Team to publicise the IAS to its key audiences.

Integrated communications campaign for Event Durham and Event Tees

The conference and tourism arm of the University has recently launched itself as Event Durham and Event Tees. Event Durham and Event Tees offer bespoke event management solutions to a range of clients, covering everything from residential conferences, to weddings, gala dinners and group travel. The Strategic Marketing Team helped compile an integrated communications campaign, which included a suite of printed materials, photography, and a dedicated web presence. The printed materials won the 'Best Brochure' category at the Venue Masters 2006 Marketing Awards. The website incorporates interactive 360 degree panoramas of Durham and Stockton venues.

My Friend Oli: Awareness-raising campaign

Surveys show that people overwhelmingly support the concept of organ donation and that more than 90% would be glad to know that their organs were being used to help others after their own death. However, only about 20% of people sign the NHS Organ Donor Register. After meeting a young cystic fibrosis sufferer called Oli in desperate need of a heart and lung transplant, Chancellor Bill Bryson decided to make a difference. The Strategic Marketing Team liased between the Chancellor and our design partner, HPM, to develop an holistic awareness-raising campaign across the University. The aim of the campaign is to encourage students who support organ donation to actually sign the Register. The campaign includes a range of integrated PR and advertising tools, such as posters, presentations by the Chancellor, t-shirts, and a designated website. The initial success of My Friend Oli has resulted in universities around the country expressing interest in adopting the campaign.