Communications Office: Marketing

Stationery

If you picture a successful international brand, what feelings do you get? Think about VolksWagen Group, you may not like their cars, but you have to admire the brand. You think quality build, sound manufacturing processes and engineering. Think about the way they present themselves. Tone of voice. Style. Presentation. Branding. It's always the same. You know it's them way before the VW roundel comes up at the end of a commercial, or your eyes reach the bottom right of a printed ad.

The importance of a brand

VW is successful because it is consistent about all of these things - product and presentation. You as a customer know what to expect. Always. And if it's good enough for the likes of VW and every other successful brand you can think of, it's got to be good enough for us.

This is why we set up the brand guidelines. If we are to become a truly global brand we first need to act like one in the way we present ourselves.

What this means for your stationery items

The brand guidelines were agreed by UEC in 2005 and every University employee has to abide by them, from the Vice-Chancellor downwards. Alphagraphics print the University's corporate stationery and also hold the artwork templates so please contact them for a quote prior to commencing. 

It is corporate policy that Durham University stationery (Business Cards, Compliment Slips and Letterhead) are printed two-colour litho in the corporate style, using the corporate font at the correct size. No other formats or printing processes are allowed including embossing, additional colours, laminating, spot UV, personal photographs or home contact details.

On business cards 'Shaped by the past, creating the future' will always appear on the reverse except in special circumstance (e.g. where language translations are required).

Examples of stationery