University brand

Our promise 

The following statements encapsulate the benefits Durham University offers each key audience. The help differentiate the University, clarifying who we are and what we stand for.

For students 

'Durham University provides a world-class learning experience that combines academic excellence with the personal development that comes from college life, so enabling individuals to create their own futures.'

For business

'Durham University provides world class innovation, research capabilities and business solutions that help achieve the results you want.'

Regional engagement

'Durham helps improve the quality of life and wealth creation in the North East.' 

Selling lines  

In addition to the logo, we have two selling lines to help articulate the Durham point of difference. Extensive research has shown us that our heritage, our collegiate system, high levels of pastoral support and our outstanding research help mark us out and appeal to potential students. In addition, the opportunities an education at Durham affords in terms of future career and study options are also a strong selling benefit.

Shaped by the past, creating the future 

This is the generic Durham University selling line, to be used as a corporate or general descriptor.

Together we'll create your future

This line has been developed exclusively for use on material aimed at recruiting potential students.

These selling lines must appear on all items and have a close relationship with the logo. Our design partners have full guidelines of how to apply them.