What does the Marketing Team do?
The Strategic Marketing Team is responsible for:
- Supporting senior management in achieving the aims and objectives in the Strategy to 2020
- Management of the University's brand
- Implementation and evolution of the brand guidelines
- Management and enhancement of the University's corporate reputation
- Production of corporate publications (including Strategy 2010-2020, Undergraduate Prospectus, etc.)
- Manage the University's corporate social media channels, including its presence on Facebook, Twitter, and YouTube
- Update and maintain the courses database
- Marketing strategy and planning, through identifying best practice in the Higher Education sector and beyond
- Balancing clear strategic direction with a service of support and consultancy for all University departments (commercial and non-commercial)
- Market intelligence gathering and research
- Management of high-quality marketing materials through the Communications Framework partners
- Instilling and communicating good marketing and communications practice across the University.
Gold Award Winners at the IVCA AwardsThe Virtual Tour Project was recently awarded Gold in the Recruitment Category of the IVCA Awards.
The judges commented: "An innovative use of real students coupled with contrasting production styles, reflected the diversity of the colleges to brilliant effect."
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