Jo Fairley highlights benefits of business karma
(29 October 2012)
Jo Fairley, co-founder of Green & Black’s, delivered a speech sharing her experience and practical insights into building a $100 million (US) brand at a Durham University Business School speaker event in London.
During her speech Jo described to an audience of more than 70 Durham students, alumni, academics and members of the business community how she developed Green & Black’s from being a niche organic and Fairtrade brand into a global chocolate name, which has been voted ‘Coolest Food Brand in the UK’ for the fifth year running.
Jo gave her thoughts on why in an increasingly socially-conscious world, 'doing good' through business can be good for the bottom line, saying: "I am a strong believer in the principals of ‘business karma’. A commitment to doing good is incredibly motivating for everyone involved in a business and a motivated and positive workforce translates into a successful enterprise. CSR is at the heart of everything that Green & Blacks does and I firmly believe this has helped us to achieve such massive business success"
Dr. Gopalkrishnan R. Iyer, chair in marketing at Durham University Business School, who hosted the event, said: "I would like to thank Jo for agreeing to speak at our event. The School strives to provide the attendees at our ongoing speaker series with insights from the most dynamic minds from the business world, as a pioneer behind a globally recognised fairtrade brand, Jo’s business story was informative and entertaining as well as inspiring."