News Archive

Survey shows that DBS website 'works'

(5 June 2007)

We are proud to announce that in a recent Association of Business School’s (ABS) Web Works report (May 2007) Durham Business School’s website was ranked fifth.

Web Works is a real-time study of best practice among websites of UK business schools, examining the role of the internet in attracting students. The Association of Business Schools (ABS) produces the report in association with CarringtonCrisp, who provide research and marketing services to universities and business schools worldwide. One of the most important findings from previous studies undertaken has been the ever growing importance of a school’s websites in the process of attracting and recruiting students and maintaining relationships with their many audiences. In the report the DBS site navigation, ease of use and content all scored highly among the ten criteria used to judge the overall strength of a site, with the home page being considered the second strongest among the sites considered. Durham’s information on accreditation, MBA courses and faculty was also among the highest performers across all sites. Survey participants commented: “Good links, good colour, good looking site. Nice and lively good font, clearly constructed.” “… a good site for students to use. Great use of video, love the large font.”