Professor David Greatbatch, BA, PhD
David has been a Visiting Professor in Durham University Business School since 2005. He has previously held positions at the Universities of Nottingham, Oxford, London, Surrey and Warwick, and the Xerox Research Laboratory in Cambridge. Alongside his academic activities, he acts as an independent consultant to a wide variety of organizations in the private, public and not-for-profit sectors.
David's specialises in video-based studies of social interaction in organisational settings, drawing on conversation analysis and ethnomethodology. He has undertaken research in a wide variety of contexts including, management consultancy, live corporate events, broadcast journalism, general practice and telemedicine.. Over the last twenty years he has undertaken a series of studies of the presentation and public speaking techniques used by leading management speakers, corporate executives, politicians and others to communicate ideas and information, visions, goals and strategies to a diverse array of audiences. This research has been reported in a series of journal articles and a book, Management Speak: Why We Listen to What Management Gurus Tell Us (Routledge: August 2005, with Timothy Clark. He is a principal investigator on an interdisciplinary project, which is part of a broader five-year research initiative at Durham University on Tipping Points funded by the Leverhulme Trust.
David also undertakes policy-based research and has conducted consultancy assignments for such organisations as the Department for Health, the Department for Business, Innovation and Skills, the Welsh Assembly Government, the Qualifications and Curriculum Authority and the South West Regional Skills Partnership. This research has included evaluations of high profile initiatives in the skills and learning sector and studies of employability skills.
- Business and Management
- Greatbatch, D. & Clark, T. (2005). Management speak: why we listen to what management gurus tell us. London: Routledge.
- Greatbatch, D. & Clark, T. (2010). The situated production of stories. In Organisation, Interaction and Practice: Studies of Ethnomethodology and Conversation Analysis. Llewellyn, N. & Hindmarsh, J. Cambridge: Cambridge University Press. 96-118.
- Greatbatch, D. (2009). Conversation Analysis in Organizational Research: Methods and Approaches. In Handbook of Organisational Research Methods. Buchanan, D. & Bryman, A. Sage. 484-499.
- Greatbatch, D. (2006). Prescriptions and Prescribing: Coordinating Talk-and Text-Based Activities. In Practicing Medicine: Structure and Process in Primary Care Encounters. Heritage, J. & Maynard, D. Cambridge University Press. 313-339.
- Clark, T. & Greatbatch, D. (2002). Whose Idea is it Anyway? Collaborative Relationships in the Creation of Management Guru Ideas. In Management Consulting: Emergence and Dynamics of a Knowledge Industry. Kipping, M. Oxford University Press. 129-145.
- Clark, T. & Greatbatch, D. (2001). Knowledge Legitimation and Audience Affiliation Through Story Telling. In Critical Consulting. Clark, T. & Fincham, R. Blackwell. 152-171.
Journal papers: academic
- Clark, T. & Greatbatch, D. (2011). Audience perceptions of charismatic and non-charismatic oratory: The case of management gurus. The Leadership Quarterly 22(1): 22-32.
- Hanlon, G., Goode, J., Greatbatch, D., Luff, D., O'Cathain, A. & Strangleman, T. (2006). Risk society and the NHS: from the traditional to the new citizen?. Critical Perspectives on Accounting 17(2-3): 270-282.
- Goode, J. & Greatbatch, D. (2005). Boundary Work: The Production and Consumption of Health Information and Advice Within Service Interactions Between Staff and Callers to NHS Direct. Journal of Consumer Culture 5(3): 315-337.
- Hanlon, G., Strangleman, T., Goode, J., Luff, D., O'Cathain, A. & Greatbatch, D. (2005). Knowledge, technology and nursing: The case of NHS Direct. Human Relations 58(2): 147-171.
- Greatbatch, D., Hanlon, G., Goode, J., O'Cathain, A., Strangleman, T. & Luff, D. (2005). Telephone triage, expert systems and clinical expertise. Sociology of Health and Illness 27(6): 802-830.
- Clark, T. & Greatbatch, D. (2004). Management fashion as image-spectacle: The production of best-selling management books. Management Communication Quarterly 17(3): 396-424.
- Goode, J., Greatbatch, D., O’Cathain, A., Luff, D., Hanlon, G. & Strangleman, T. (2004). Risk and the Responsible Health Consumer: The Problematics of Entitlement Among Callers to NHS Direct. Critical Social Policy 24(2): 210-232.
- Greatbatch, D. & Clark, T. (2003). Displaying group cohesiveness: humour and laughter in the public lectures of management gurus. Human Relations 56(12): 1515-1544.
- Greatbatch, D. & Clark, T. (2002). Laughing With the Gurus. Business Strategy Review 13(3): 10-18.
- Greatbatch, D., Murphy, E. & Dingwall, R. (2001). Evaluating Medical Information Systems: Ethnomethodological and Interactionist Perspectives. Health Services Management Research 14: 181-191.
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