Dr Filipe Coelho (University of Coimbra): Personality and the Creativity of Frontline Service Employees: Curvilinear and Moderating Effects
Previous studies investigated the relationship between the five factor model of personality and creativity. However, we go beyond this model and consider additional personality traits that have recently been investigated in the marketing literature as influencers of employee behaviour.
Additionally, past research has focused on linear effects, but we examine both linear and non-linear effects of personality, given the mounting evidence that personality has curvilinear effects on a number of employee behaviors. Finally, we explore how autonomy moderates the effects of personality. The results indicate that five personality traits have non-linear effects, and that autonomy moderates the effects of some personality traits.
A Business and Management Research Seminar.
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