Dr Mariann Hardey, BA, MA, PhD
Contact Dr Mariann Hardey (email at mariann.hardey@durham.ac.uk)
Biography
Dr Mariann Hardey is a member of the Marketing Group at Durham University Business School and is also Associate Director of the Centre for Communication Science. She is a social media professional and academic and the BBC North East commentator for social media and digital networks. She read literature at the University of Sussex and later undertook a research MA followed by a PhD at the University of York. In her work Mariann seeks to identify and understand how real social relationships are mediated through digital social networks and Web 2.0 applications. Mariann is, therefore, a member of a new generation of academics and researchers who have not only grown up digital with technology, but are pushing new research boundaries and thinking futures through them.
Mariann Hardey will be presenting at and is the keynote speaker for the Media Future Conference (14-15 May 2012) in Ireland. She is the first and only woman to be a keynote in these circles.
In June 2012 Mariann will be leadig the symposium 2 at EURAM entitled Epistemological and Ontological Issues in the Digital Age.
Mariann Hardey is an Organising Committee member for Making Sense of Microposts (#MSM2011) and invited speaker to the Extended Semantic Web Conference May 2011.
Mariann will be presenting at this year's Thinking Digital Conference at the Thinking Digital University - participating in a Social Media Masterclass panel with particular emphasis on the Facebook phenomenon.
In February 2011 Mariann presented the premiere of her Facebook Noir - Facebook, the Fear of Losing Attention at the first O'Reilly Media Ignite with Codeworks in Newcastle. View Powerpoint slides 
Research Interests
The emergence of Web2.0 and resources including Social Networking Sites (SNSs), such as Facebook and Twitter, have created new opportunities and dilemmas for researchers, entrepreneurs, business and the public. A particular aspect of Mariann's research is her intent to work with organisations both within and outside of academia. She is, therefore, involved with several Web companies where her work informs and shapes future innovations and develop networks.
Related websites
Research Groups
Research Interests
- Consumer behaviour
- EMarketing, eBusiness and eCommerce
- Consumer-generated content
- Strategic communications
- The role of the researcher and ubiquitous technology
- Web 2.0, digital social networks and brand development
Publications
Books: sections
- Hardey, M. (2011). ICTs and Generations – Constantly Connected Social Lives. In Broadband Society and Generational Changes. Colombo, Fausto & Fortunati, Leopoldina New York: Peter Lang. 97-109.
- Hardey, M. (2011). Ubiquitous Connectivity: User-Generated Data and the Role of the Researcher. In The Handbook of Emergent Technologies in Social Research . Hesse-Biber, S.N. New York: Oxford University Press. 111-132.
Journal papers: academic
- Hardey, M. (2012). New visions: Capturing digital data and market research. International Journal of Market Research
- Hardey, M. (2011). Generation C: Content Creation, Connections and Choice. International Journal of Market Research 53(6): 749-770.
- Hardey, M. (2011). To spin straw into gold? New lessons from consumer-generated content. The International Journal of Market Research 53(1): 13-15.
- Hardey, M. (2010). Key Trends: The Social Context of Online Market Research: An Introduction to the Sociability of Social Media. International Journal of Market Research 51(4): 562-564.
- Lunt, N., Hardey, M. & Mannion R. (2010). Nip, Tuck and Click: Medical tourism and the emergence of web-based health information. Open Medical Informatics Journal 4: 1-11.
