MSc Strategic Marketing
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. The development of world class marketing and sales skills has never been more critical, with a number of economic reports identifying the enhancement of marketing and sales capability as one of the key challenges facing the enterprise sector.
The MSc Strategic Marketing is designed as a specialist Masters for Marketing and Business graduates that want to learn, research and practice Marketing in a global context. An extended portfolio of Marketing subjects are offered to expand undergraduate business and marketing knowledge and skills with a clear focus in both research-led teaching and on marketing in practice.
Based at our purpose-built campus in Stockton, the programme is aimed at candidates with significant academic or work-based experience of marketing, and seeks to enrich and build on existing knowledge as a base for a successful high-level career in industry or the public services or for further research study (e.g. PhD).
The MSc Strategic Marketing consists of 8 core modules (4 each term) and a dissertation and runs over a period of 12 months commencing in October.
Term 1 Modules (Oct-Dec)
Term 2 Modules (Jan-Apr)
Three elective modules chosen from:
|Term 3 - Dissertation (May-Sep)|
The MSc Strategic Marketing culminates in a 12,000-word dissertation on a business topic chosen by you, and overseen by a faculty supervisor with relevant academic/consultancy experience. The dissertation is an independent piece of research. It provides an opportunity to conduct an in-depth investigation, at an advanced level, of a relevant issue in marketing. This is a very rewarding part of the learning experience.
This programme has been approved and accredited by the Chartered Institute of Marketing and meets the qualification entry criterion for the the CIM's Chartered Postgraduate Diploma in Marketing. Durham University Business School is also a professional development partner of the CIM and all Marketing Management and Strategic Marketing students automatically become affiliate members of the CIM when they join the programme.
Throughout the programme a series of extracurricular activities is organised in close collaboration with our industrial partners. These activities, which include visits to leading national and international companies, complement the academic content of the course and aim to support the development of your professional skills. This will be formally recognised through the development of a Continuing Professional Development Portfolio submitted to the CIM in partial completion of Chartered Marketer status.
Our Marketing programmes are designed to equip you with both the intellectual and academic skills to succeed in a range of marketing occupations as well as being exposed to an active, research led department, especially important for those who are considering further academic study. Each programme is organised around three sections:
- Marketing Principles (the philosophy and principles upon which the discipline is based which provides an integrative framework for the study and practice of Marketing);
- Marketing Practice (the functional activities a Marketer may be responsible for); and
- Marketplaces (how marketing differs in different environments).
Professionally-recognised and business-engaged, the research-led programmes will develop a specialist skills set in Marketing.
We look forward to welcoming you to Durham University Business School.
Victoria K. Wells, Senior Lecturer in Marketing
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