MSc Marketing Management
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. The development of world class marketing and sales skills has never been more critical, with a number of economic reports identifying the enhancement of marketing and sales capability as one of the key challenges facing the enterprise sector.
The MSc Marketing Management is designed to meet the needs of non-business graduates who have not previously specialised in marketing but now wish to do so. While featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.
Based at our purpose-built campus in Stockton, the programme equips graduates with the necessary skills and knowledge to pursue a career in marketing. It is relevant to both the private and public sectors, as well as profit and non-profit organisations, and aims to provide students with an understanding of the concepts and systems underlying marketing practice and to develop skills of diagnosis and implementation in marketing management and research processes.
The MSc Marketing Management consists of 8 core modules (4 each term) and a dissertation and runs over a period of 12 months commencing in October.
|Term 1 modules (Oct-Dec)||Term 2 modules (Jan-Apr)|
Two modules chosen from:
Term 3 - Dissertation (May-Sep)
The MSc Marketing Management culminates in a 12,000-word dissertation on a business topic chosen by you, and overseen by a faculty supervisor with relevant academic/consultancy experience. The dissertation is an independent piece of research. It provides an opportunity to conduct an in-depth investigation, at an advanced level, of a relevant issue in marketing. This is a very rewarding part of the learning experience.
This programme has been approved and accredited by the Chartered Institute of Marketing and meets the qualification entry criterion for the the CIM's Chartered Postgraduate Diploma in Marketing. Durham University Business School is also a professional development partner of the CIM and all Marketing Management and Strategic Marketing students automatically become affiliate members of the CIM when they join the programme.
Throughout the programme a series of extracurricular activities is organised in close collaboration with our industrial partners. These activities, which include visits to leading national and international companies, complement the academic content of the course and aim to support the development of your professional skills. This will be formally recognised through the development of a Continuing Professional Development Portfolio submitted to the CIM in partial completion of Chartered Marketer status.
Our two new Marketing Masters provide graduates with a competitive advantage in the job market. Each programme is organised around three sections:
- Marketing Principles: the philosophy and principles upon which the discipline is based which provides an integrative framework for the study and practice of Marketing;
- Marketing Practice: the functional activities a Marketer may be responsible for; and
- Marketplaces: how marketing differs in different environments.
Professionally-recognised and business-engaged, the research-led programmes are designed to equip students with both the intellectual and academic skills to succeed in a range of marketing occupations as well as being exposed to an active, research led department, especially important for those who are considering further academic study.
We look forward to welcoming you to our marketing programmes.
Victoria K. Wells, Senior Lecturer in Marketing
Our Marketing students say...
Marketing Masters students talk about their Durham University experience.
Meet the Marketing faculty and find out more about their areas of expertise.